When it comes to building a website, whether it’s a personal blog, an online store, or a business portfolio, the platform you choose matters. You want something powerful, flexible, and easy to manage. And that’s exactly where WordPress shines. With over 40% of the internet running on it, WordPress has more than earned its reputation as the world’s leading content management system (CMS). But what makes it truly the best choice for anyone looking to build and grow a website? The answer lies in its unique blend of accessibility, versatility, and innovation.
At its core, WordPress is open-source, which means it’s free to use and constantly evolving. A massive community of developers and users continuously contribute to its improvement, ensuring it stays up-to-date with the latest web standards and security practices.
Over 900 companies contributed to WordPress Core in 2023
Unlike proprietary platforms that lock you into their ecosystem, WordPress offers freedom. You own your site and your data, and you’re never limited by a company’s changing terms or pricing models. WordPress also scales with your ambitions. From small blogs to robust eCommerce stores, WordPress is a platform that can adapt and grow with your needs.
But it’s not just about functionality, it’s about ease of use. The WordPress dashboard is intuitive and user-friendly. You don’t need to know how to code to publish new posts, upload images, or manage pages giving you complete control over your digital real estate.
Global Market Share
WordPress powers approximately 43.6% of all websites on the internet, including those that do not utilise a content management system (CMS) or rely on a custom-built CMS. In other words, more than one-third of the web is built on WordPress. When focusing solely on websites with an identifiable CMS, WordPress’s dominance becomes even more pronounced, capturing a 62.1% share of the content management system market.
Despite the growing popularity of hosted website builders such as Squarespace and Wix, current data indicates that WordPress remains firmly entrenched as the leading platform, with no imminent threat to its position. It also maintains a significant lead over other notable platforms, including Joomla – another widely used self-hosted CMS – and Shopify, a prominent hosted e-commerce solution.
Source: Kinsta
Another reason WordPress stands out is its strong SEO foundation. Straight out of the box, it’s designed to be search engine friendly. With plugins like Yoast SEO or Rank Math, you can fine-tune every aspect of your content’s visibility. That means better rankings, more traffic, and greater reach—all essential elements for online success.
Security, a serious concern in the digital world, is also a top priority. The WordPress core is regularly updated to address vulnerabilities, and countless security plugins exist to further protect your site. From firewalls to login protection and malware scanning, the tools are available to keep your website safe.
As web designers, Poseidon Design recommend WordPress because it gives you the perfect balance of control, flexibility, and ease. It’s scalable, secure, and built to grow with your business. Whether you need a sleek brochure site or a powerful online store, WordPress can handle it, all while keeping content management simple and intuitive for you. Plus, with its strong SEO capabilities and a massive support community, you’re set up for long-term success right from day one.