This logo was designed to reflect the calm, rustic charm of Tanglewood Field Camping and its idyllic setting in the New Forest. The hand-drawn style and organic lines evoke a sense of simplicity, authenticity, and a return to nature, mirroring the relaxed pace of life on the campsite. The central tree represents shelter, wilderness, and the natural beauty of the surrounding woodland, while the tent symbol subtly reinforces the spirit of outdoor adventure and traditional field camping.

The colour palette was chosen to capture the warmth, openness, and natural beauty of its New Forest setting. The rich greens and earthy tones draw directly from the surrounding landscape, evoking woodland, open fields, and a sense of calm countryside living. These colours help communicate freshness, space, and wellbeing, instantly placing the viewer in a rural environment that feels welcoming and restorative.

The clean, professional finish ensures the logo feels trustworthy and well cared for, while still retaining a relaxed, outdoorsy character. The design conveys a welcoming escape into open space and fresh air – a place where guests can slow down, reconnect with nature, and enjoy camping in its most genuine, scenic form.