Corporate Energy Management was a company that was set up with one goal in mind: to help businesses save energy and money through the use of technology, namely automation systems.
Poseidon Design was tasked with designing a logo that exemplified the company’s modern, innovative approach to providing solutions whilst also symbolising the electrical/energy industry in which CEM operate. Ultimately, a stylised lightning bolt was created in a three-dimensional geometric style with colour gradients selected to give the effect of folds and shadows.