Lamps and Lights has been a trusted online retailer of decorative lighting solutions for many years. Operating on the WooCommerce platform, their e-commerce store featured a substantial degree of customisation. Following the company’s acquisition in 2025 by Lightwave UK, Poseidon Design was commissioned to migrate the site to a new hosting environment and perform a comprehensive overhaul.

Upon initial assessment, it became clear that the installation had been neglected for over two years. The WordPress core, WooCommerce framework, and all associated plugins were outdated by at least 24 months. Furthermore, the website was still running on a legacy version of PHP that had reached end-of-life status and was no longer supported or secure.

The modernisation process was extensive and technically challenging. Updating the site required weeks of careful work, as each stage introduced critical compatibility issues. Legacy code conflicted with the latest WordPress standards, custom-built plugins failed under PHP 8.x, and the site’s theme – since completely rewritten by its original developers – caused significant front-end breakdowns upon updating.

The site had also been heavily affected by spam, particularly in the form of fake comments and product reviews, which cluttered the backend and undermined customer trust. To address this, we implemented a robust suite of anti-spam measures, including advanced filtering tools and tighter moderation controls. These protections significantly reduced spam activity and restored the integrity of content across the site.

Another significant challenge we encountered was the consolidation of multiple disconnected accounts across analytics platforms, product feed services, and social media channels. Over the years, various third-party tools and integrations had been set up under different user credentials and organisational structures, leading to fragmentation and data inconsistency. Reclaiming access, verifying ownership, and streamlining these accounts into a unified ecosystem required considerable coordination. This process involved reconciling conflicting tracking configurations in Google Analytics, re-establishing product feeds with platforms like Google Merchant Center and Meta, and aligning social media assets under a single brand identity. The end result was a clean, centralised digital infrastructure that supports consistent reporting, campaign management, and strategic decision-making.

Despite these complexities, the site was successfully restored and improved through a systematic and thorough approach:

  • All deprecated and unnecessary components were removed
  • Robust new security protocols were implemented to harden the site against vulnerabilities
  • Server-side caching was enabled to significantly enhance performance and load times
  • A refreshed design was introduced, featuring a new colour scheme and visual layout
  • Secure credit and debit card payment gateways were integrated
  • A broad set of improvements were made to both front-end and back-end systems to optimise user experience and administrative workflows

This project demonstrates Poseidon Design’s capability to modernise legacy web infrastructure, ensuring both functionality and future scalability.

Poseidon Design can help you with any WooCommerce requirements you have, from brand new online store design, migration from another platform, to integration into your existing WordPress website. Every aspect of it can be tailored to fit your unique needs and goals, including ongoing maintenance and support.

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We recently implemented a service called LitCommerce to seamlessly integrate Lamps and Light’s existing WooCommerce store with leading online marketplaces, including Amazon, eBay, and Etsy. This powerful multichannel solution allows product listings, pricing, inventory levels, and order details to be automatically synchronised across all platforms in real time. By connecting WooCommerce directly to each marketplace through LitCommerce, we eliminated the need for manual updates, ensuring that any changes made on the client’s main store are instantly reflected everywhere else. This automation not only saves valuable time but also minimises the risk of overselling or data inconsistencies, resulting in a smoother, more reliable sales process.

For customers, adopting this kind of service brings a range of strategic advantages. Most importantly, it enables businesses to reach a far wider audience by showcasing their products on multiple marketplaces simultaneously, without the complexity of managing each one separately. It also enhances operational efficiency by centralising product management, order processing, and reporting within a single interface. This ensures accurate stock levels, consistent pricing, and a cohesive brand presence across all channels. By leveraging this integration, businesses can focus more on growth and customer experience, confident that their online sales ecosystem is running in perfect synchrony.

”Poseidon Design did a fantastic job on our Lamps and Lights store – it looks amazing and the functionality improvements made have really streamlined our workflow and increased productivity. Tom is great to work with, always bringing ideas, sparking discussion, and offering valuable insight. We’ve built a strong relationship and look forward to continuing to work with him.

Lisa BowanDirector, Lightwave UK Ltd

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